Bridging the gap between time tracking and Google Analytics
If you’re like most managers, you love to get accurate insights regarding your performance.
Hey, old news, we know. But not all managers are created equal. The online marketing managers among you have it easy: You simply install Google Analytics or KISSMetrics and let Javascript collect the data for you.
However, if you’re running an hours-based business, and your aim is to measure your people’s performance, where’s the magic Javascript to aggregate the numbers for you? That magic Javascript doesn’t exist. At some point, your people will need to tell the system how they spent their time.
This is an issue, because people are notoriously unreliable. Some aren’t keen on interacting with systems, so they’ll procrastinate and slack - in the process killing the accuracy of your data. Others are motivated to do it but lack the time. Yet another group has trouble remembering exactly what they did that day, something that affects many people - your memory isn’t as reliable as you think it is.
In any case - good luck getting accurate insights about your team’s performance. If the data is messy, how can your conclusions be crystal clear?
This is why we feel good time tracking software should work from a deep understanding of the psyche of the people actually logging the hours. If you truly understand why logging hours is such a chore, you’re on your way to improving it. Hey - it’s why we started developing Yanomo.